Actions

Actions group similar sources into meaningful opportunities, making it easy to identify where your AI visibility can be improved. Instead of reviewing hundreds of individual URLs, Cite AI organizes related sources into actionable categories based on the type of improvement required.

Each Action provides practical recommendations tailored to that content space, whether itโ€™s creating new content, improving existing pages, earning mentions on trusted third-party websites, or expanding your presence in channels AI models frequently reference.

Every Action includes:

  • A group of related sources
  • Your visibility compared to competitors
  • Recommended next steps to improve your presence

Actions are organized into two categories based on where the opportunity exists.

Owned Actions (On-Page Actions)

Owned Actions focus on the content and digital assets you control. They highlight areas where your website can be strengthened to improve visibility in AI-generated responses.

Examples include:

  • Articles and blog posts
  • Product pages
  • Category and collection pages
  • Landing pages
  • Documentation and help centers
  • Case studies
  • FAQs
  • Other website content

Recommendations may include creating new pages, expanding existing content, improving topical coverage, strengthening internal linking, adding structured data, or optimizing pages that AI models frequently reference.

Earned Actions (Off-Page Actions)

Earned Actions identify opportunities across third-party websites that influence AI-generated answers. While you donโ€™t control these sources, you can improve your visibility through outreach, digital PR, partnerships, and community engagement.

Examples include:

  • Editorial articles
  • Reddit discussions
  • Product reviews
  • Comparison websites
  • Quora and community forums
  • News websites
  • Resource directories
  • Other trusted third-party sources

Recommendations may include securing editorial mentions, contributing expert content, participating in relevant communities, earning reviews, publishing thought leadership, or increasing your presence on trusted external websites.